Bellucci is majority owned by a cooperative of small family growers whose traditional practices protect the Italian countryside and nurture the flavor of its fruit. Bellucci is setting new industry standards with the freshness of its EVOO and innovative traceability technology that allows consumers to trace any Bellucci bottle to its mill and region of origin. Via the Bellucci App, consumers also receive detailed information about harvest and varietals and acquire tasting skills to discern quality, freshness and authenticity.